BRIEFING

Fin was commissioned to produce its first digital campaign for long-term client WTTC. Fin has been working with the WTTC for over 10 years covering speakers at their global summits, including Tony Blair, President BIll Clinton, Manuel Barroso, Robert Redford and Daryl Hannah.

The digital-only creative needed to work on several levels: it needed to inspire people and highlight WTTC's message that travel is about appreciating the world. Not only that, it needed to galvanise people to travel, while reminding the viewer about what needs to be facilitated by government to make this happen.

The creative concept highlighted individual travel journeys and personal discovery via user-generated footage. Adapting a poem by well-known travel writer Robert Louis Stephenson, WTTC's freedom to travel message was beautifully brought alive.

Four different versions were produced, receiving record-breaking views across WTTC's social media platforms. The creative went on to win in four separate categories at the 11th annual W3 Awards.