BRIEFING

Fin were tasked by Tanqueray and Exterion Media to bring to life the gin brand’s static ad campaign, utilising Exterion’s unique Digital Escalator Panel (DEP) screens.

The mute panels had to be carefully timed to play in unison - each synced to convey, in several easy steps, how to create four cocktails utilising the 150+ year old gin product.

​

With a full creative by Fin and extensively storyboarded, the campaign was sumptuously captured in super slow motion. The executions were directed by Fin’s Darian Weir.

Find out just how we realised this distinctive creative in the short video to the right.

​