SAN PELLEGRINO

Nestle

CREDITS

 

DIRECTOR

Dan Constantinou

 

PRODUCER

Tim Graham

 

AGENCY

Mindshare

 

NETWORK

Exterion Media XTP

 

 

 

BRIEFING

 

Planning a semi-live London Underground campaign on Exterion Media's Digital XTP (Cross Track Projection) screens for San Pellegrino, San Pell's media agency, Mindshare, approached Fin for a creative concept. The aim was two-fold: to publicise the Italian water brand’s event sponsorship of the culinary event ‘Taste London’, and - more broadly – to increase and promote San Pellegrino’s association with fine dining.

 

Working with Mindshare’s airtime plan, we devised a 3-stage campaign: before, during and after ‘Taste’…

 

In the week preceding the event, screen content was changed daily, teasing the tastings, cookery classes and San Pellegrino’s own Masterclass to come.

San Pellegrino - in production 01
San Pellegrino - in production 01

San Pellegrino - in production 02
San Pellegrino - in production 02

San Pellegrino - in production 05
San Pellegrino - in production 05

San Pellegrino - in production 01
San Pellegrino - in production 01

1/5

During the event, Fin’s on-site camera crews captured daily highlights, celebrity chefs and news from ‘Taste,' which was then immediately edited at Fin and posted on the Underground each evening, offering near-instant exclusive event news from London’s hottest gastronomic happening!

 

In the days following Taste, we posted highlights packages – bringing Londoners who’d missed out the best of the event, courtesy of San Pellegrino.

 

To precede each XTP bulletin, using a motion control rig, Fin and food stylist, Rebecca Rauter, filmed exquisite Italian summer dishes, accompanied by San Pellegrino - sumptuously associating the brand with food excellence.

 

In tandem, Designer Dylan Lategan created a crisply designed look and feel for the packages on After Effects, seamlessly marrying the food and events from the Taste London and San Pellegrino brands.