GHOST LAUNCH ANIMATION
ANIMATION/PRODUCER: Darian Weir ILLUSTRATIONS: Charlie Davis All News Media Outlets
Fin was commissioned by Rolls Royce to create a series of four animated films to be released ahead of the global launch of a NEW MODEL of Ghost – the most successful, technologically advanced car in the 116-year history of Rolls Royce.
Fin’s creative director and lead animator, Darian Weir said “We were asked to produce the animations in a style that would reflect the simple lines and effortless nature of Ghost. With illustrator Charlie Davis, we focused on key scenes using bold shapes and shadows and a minimal colour palette.”
Each animation provides a particular insight into the development of Ghost, covering: design; evolution; engineering and sound.
“The level of detail and design that went into Ghost was incredible. Our aim was to distil these journeys into a series of four animations with voice over from those involved in the design and production. Their passion and obsession for perfection and the ultimate ‘magic carpet ride’ is inspirational.”