ROLLS-ROYCE
CULLINAN BLACK BADGE LAUNCH
DIRECTOR: D A Constantinou D.O.P: James Buck Producer: Paul Denchfield / Rob Muller
Fin was commissioned to create the global launch film for Rolls-Royce's Black Badge variant of their "Cullinan" SUV. The creative needed to give a darker tone, mirroring the Black Badge brand tone, while encompassing a narrative voiced by Rolls-Royce CEO, Torsten Müller-Ötvös.
Working closely with the Rolls-Royce team at Goodwood, filming took place over several nights across London, with locations including a luxury apartment in Knightsbridge, a private underground car park for the dynamic car-to-car shots and Twickenham Studios for the motion control elements.
The film was shot on Arri Prime Anamorphic lenses at 8K to give a truly cinematic feel to the film, with the post including motion graphics completed in-house at Fin.
The filming took place around London including a private underground car park which was lit with 48 independent DMX controlled lights.
The Titan Arm was used to create the epic fly-through sequence of the Cullinan Black Badge
The camera move is reversed for the exit move keeping the same speed timings throughout the whole process.
The filming took place around London including a private underground car park which was lit with 48 independent DMX controlled lights.