ROLLS-ROYCE

CULLINAN BLACK BADGE LAUNCH

Fin was commissioned to create the global launch film for Rolls-Royce's Black Badge variant of their "Cullinan" SUV. The creative needed to give a darker tone, mirroring the Black Badge brand tone, while encompassing a narrative voiced by Rolls-Royce CEO, Torsten Müller-Ötvös.

 

Working closely with the Rolls-Royce team at Goodwood, filming took place over several nights across London, with locations including a luxury apartment in Knightsbridge, a private underground car park for the dynamic car-to-car shots and Twickenham Studios for the motion control elements.

The film was shot on Arri Prime Anamorphic lenses at 8K to give a truly cinematic feel to the film, with the post including motion graphics completed in-house at Fin.

 
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