© 2019 Fin London Ltd

ROBERTO CAVALLI

Just Cavalli/Exterion Media

BRIEFING

 

Coty approached Exterion Media to create a repurposed version of their TV commercial to launch the new Roberto Cavalli perfume. Additionally, they asked Exterion to format the digital commercial so it could be played on competitor platforms, including JC Decaux, Clear Channel, Ocean and Forrest.

 

The delivery spec required us to fashion the commercial for 6 different prime, high-resolution screens in different locations; including Birmingham’s Bull Ring and London's original Westfield. Our challenge was that each of these screens is a different aspect ratio, including portrait and landscape orientations.

 

Our graphic designers are adept at editing, as well as creating, new graphical elements - a combination that worked really well for Cavalli. Dylan Lategan devised an edit which retained the original’s pace, staying true to the storyline. He also re-sized shots, designed new elements and utilised pan and scan to draw viewers’ focus.

 

Dylan used After Effects for this creative, which allowed him to run edits back-to-back. This ensured every shot was optimised for the various different screen sizes, while resolution was enhanced with effects filters.