Fin has been commissioned by Lotus to help launch their new upcoming hyper-car the T-130.
We worked alongside agency McCann, who were tasked with the global re-brand of the historic British company. To do this, a collection of films was created that covered both Lotus' past and its new direction. Using a combination of CGI fluid dynamics simulated in Houdini and a range of dynamic car-to-car shots, filmed on the Lotus test track, the 4k films premiered at the Shanghai Motor Show to herald the new car's arrival.