Fin’s 12 year, multi-award winning relationship with the World Travel and Tourism Council led to the global launch of a bespoke television channel for the organisation.
Having been tasked with delivering fresh creatives, spanning the entire range of the council’s global communications, the WTTC Channel became the latest and most ambitious step in realising these aims. The concept was to create an alternative televisual version of the annual Global Summit – to carry not only the most interesting sessions, but - significantly - to generate hours of engaging and highly-produced content featuring some of the biggest industry names.
A full brand identity, complete with on-screen graphic palette and 3D elements, was created by Fin's Darian Weir within the in-house Flame graphic system, tying together the channel. Scripted, directed and produced by Fin, the channel broadcast both days of the summit, vision mixed with the brand-new LiveStream Studio surface.
With guest segments hosted by the likes of Peter Greenberg (Travel Editor, CBS News), Arnie Weissmann (Travel Weekly, Editor), Rafat Ali (Skift, CEO) & Chris Tkaczyk (Travel+ Leisure, Senior News Editor) – WTTC Channel spoke directly to 85 leading travel voices. These names included multiple CEOs, Tourism for Tomorrow Winners, Government Minsters, Leaders of National Tourism Boards and the world's top journalists. Broadcasting a total of 5 hours' wrap-around content, the WTTC Channel unpacked and analyzed the travel and tourism agenda, opening up topics and examining issues in greater breadth.
Whilst the main summit stage examined big ideas and trends, the Channel gave voice to leaders who must react daily to the fast-changing global business models, environmental bottlenecks and digital disruption affecting their industry. The TV Channel was identified as, and became the perfect medium, to punch through such issues with cut and thrust. It energized proceedings whilst giving genuine insight from key global players.
It became more than an alternative view, it became compelling viewing for every industry professional.