Dyas Returns to Fin for Festive Campaign



The Theo Paphitis-owned DIY, housewares and electrical specialist, Robert Dyas, has returned to Fin to produce both its latest product-focused TV campaign and radio ads. This latest collaboration marks the first-time Fin has produced Dyas' seasonal radio campaign.

The 14 radio ads will go out across the Global network of stations, including Heart, Magic and LBC in London and the South East. Produced in-house at Fin's Soho sound studio, with a bespoke music track by Fin Tune's Mike Payne, the festive campaign will be running over the next few months, inspiring customers with Christmas offers and yuletide must-haves.

Meanwhile, our latest Dyas ad, crafted in Flame by Fin's Darian Weir, has been airing on the Carlton and Meridian ITV networks.