Fin were chosen to create brand-new, promotional films for the pan-global launch of the Rolls-Royce Dawn: the latest in the renowned brand’s exclusive line of luxury cars.
We were tasked with creating an extensive 15 minute film – shot in the UK and Italy - to be streamed live across the world to selected journalists. A mixture of live elements and pieces to camera from Rolls-Royce's HQ at Goodwood, alongside fly away VTs in Porto Cervo, Sardinia comprised the wide ranging story of Roll-Royce’s latest automobile.
Using the headquarters as our anchor position, we were to film a selection of past products – including the stunning 1950s Silver Dawn from which Dawn took inspiration – while looking in-depth at this spectacular car’s build in both the factory and design studio.
Using everything from steadicam to motion control, the car was shot in a plethora of locations which demanded a new approach to capture the images required. Shot with our 4k cameras, we programmed the motion control rig to skim millimetres above the surface, producing some stunning shots rarely accessible by the camera alone.
The final edit was completed in our new 4k edit suites and delivered in HD for internet streaming and dealership use. The film was graded in our new cinema suite on Baselight using the slate panels before final delivery for playout across the world. Read more here.