The Glacéau Vitaminwater Shinebright campaign will be kick-started this summer, throughout Europe, by six leading cultural entrepreneurs from the worlds of fashion, music, design and media. Among the first wave of entrepreneurs is world-renowned fashion blogger, Susie Lau (of Style Bubble fame), who will be mentoring aspiring creatives. Susie will be offering one-to-one guidance and the chance to work with her at London Fashion Week. Coca Cola’s Glacéau brand approached Fin through Exterion Media to bring this campaign to life on the Underground’s Digital Escalator Panels. Just launched, the campaign uses a fusion of animated line artwork and parallax effects and can be see across the Underground network right now.