Hot news just in from the High Street! Fin’s regular Robert Dyas commercials on ITV’s London and Meridian regions - each month featuring different special offers from the classic hardware chain - contributed to a staggering 20% uplift in sales for the brand in 2012. Coupled with a 14.7% increase in Christmas sales alone (compared to the same period last year), Dyas’ new owner Theo ‘Dragons' Den’ Paphitis and media agency Seven Stars have become confirmed fans of Fin.