© 2019 Fin London Ltd

MOZART Radio 3

Exterion Media

BRIEFING

 

To announce a season of Mozart’s music on Radio 3, Exterion Media, on behalf of the BBC, approached Fin to create a series of animations for their London Underground digital screens. Artwork for a promotional poster, which was dominated by a silhouette of Mozart, had already been created.

 

Our approach was time critical! Just 3 days from brief to screen. Our Flame Artist, Darian, cleared his desk and got to work…

 

Darian took the Mozart silhouette and, by breaking it down into its various components, was then was able to bring it to life - walking and playing the violin across the screen. Using additional strong red, black and white graphical elements, he created a truly stunning animation - captivating Tube passengers with the classical composer’s somehow effortless, yet vital, swagger. Even on the mute Exterion screens, you could honestly almost hear the music!