Mike Payne/Fin Tune
Spanning 4 series of ITV2’s cult import Gossip Girl, Fin were annually commissioned to produce stunningly impactful sponsor idents - to launch a variety of high-end perfumes from one of the world’s most highly regarded maisons, Guerlain.
With each campaign, Fin and KR Mediacom skilfully negotiated a production tightrope - between the compliance demands of OFCOM in the UK and the creative ones of Guerlain in Paris…
Each series heavily involved Darian Weir’s intricate Flame work, creating and adding distinctive effects, backgrounds and layering to completely re-purpose Guerlain bottles, assets and models - including a space age Hilary Swank!
For these UK campaigns, the perfumiers also memorably selected a blistering instrumental by Fin Tune rocker Mike Payne, in place of the Muse track they had used on European TV.