© 2019 Fin London Ltd

DOMESTOS AND CIF

Unilever

BRIEFING

 

Media agency Mindshare asked Fin to inject more emotional connection into Unilever’s Domestos and Cif household products, both of which were sponsoring the multi-episode 60 Minute Makeover series.

 

Tim Graham conceived both ident strands as separate comedy mini-series: ‘The D-Team’ for Domestos, where an elite band of hygiene patrolmen search out sanitation abuse; and ‘Cif: The Affair,' where gossip-overload leads to the neighbourhood’s mums uncovering the meaning of the initials C.I.F.

 

To maximise budget on-screen and audience cut-through, both were shot over 3 days in a rural village and entwined with the property improvement themes of the sponsored programme.