DOMESTOS AND CIF

Unilever

CREDITS

 

DIRECTOR

Paul Denchfield

 

PRODUCER

Tim Graham

 

AGENCY

Mindshare

 

MUSIC

Danny St Fin/Fin Tune

 

 

 

BRIEFING

 

Media agency Mindshare asked Fin to inject more emotional connection into Unilever’s Domestos and Cif household products, both of which were sponsoring the multi-episode 60 Minute Makeover series.

 

Tim Graham conceived both ident strands as separate comedy mini-series: ‘The D-Team’ for Domestos, where an elite band of hygiene patrolmen search out sanitation abuse; and ‘Cif: The Affair,' where gossip-overload leads to the neighbourhood’s mums uncovering the meaning of the initials C.I.F.

 

To maximise budget on-screen and audience cut-through, both were shot over 3 days in a rural village and entwined with the property improvement themes of the sponsored programme.