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CARTE D'OR
Unilever
CREDITS
DIRECTOR
Dan Constantinou
PRODUCER
Tim Graham
AGENCY
Mindshare
NETWORK
ITV
MUSIC
Danny St Fin/Fin Tune
A series of mouth-watering sponsorship idents for Unilever’s Ice Cream brand, Carte D’Or.
The destination programming was a combination of individual ITV series: Scott & Bailey, Murder She Wrote and others, generically branded as 'Mystery Dramas.'
Shot in a stylish, live-action series of ultra-close-ups, we devised the DESSERT MYSTERY creative, to link the idents with Mystery Dramas. We wanted to convey that making a dessert with Carte D'Or at its centre was 'no mystery.' We developed this into a mini-visual 'hinted' narrative about quickly creating a simple last minute pudding, using a range of tightly framed dessert preparation shots.
Carte D'Or BTS 01
Carte D'Or BTS 02
Carte D'Or BTS 09
Carte D'Or BTS 01
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