CARTE D'OR

Unilever

CREDITS

 

DIRECTOR

Dan Constantinou

 

PRODUCER

Tim Graham

 

AGENCY

Mindshare

 

NETWORK

ITV

 

MUSIC

Danny St Fin/Fin Tune

 

 

 

A series of mouth-watering sponsorship idents for Unilever’s Ice Cream brand, Carte D’Or.

 

The destination programming was a combination of individual ITV series: Scott & Bailey, Murder She Wrote and others, generically branded as 'Mystery Dramas.'

 

Shot in a stylish, live-action series of ultra-close-ups, we devised the DESSERT MYSTERY creative, to link the idents with Mystery Dramas. We wanted to convey that making a dessert with Carte D'Or at its centre was 'no mystery.' We developed this into a mini-visual 'hinted' narrative about quickly creating a simple last minute pudding, using a range of tightly framed dessert preparation shots.

Carte D'Or BTS 01
Carte D'Or BTS 01

Carte D'Or BTS 02
Carte D'Or BTS 02

Carte D'Or BTS 09
Carte D'Or BTS 09

Carte D'Or BTS 01
Carte D'Or BTS 01

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