CARTE D'OR

Unilever

CREDITS

 

DIRECTOR

Dan Constantinou

 

PRODUCER

Tim Graham

 

AGENCY

Mindshare

 

NETWORK

ITV

 

MUSIC

Danny St Fin/Fin Tune

 

 

 

A series of mouth-watering sponsorship idents for Unilever’s Ice Cream brand, Carte D’Or.

 

The destination programming was a combination of individual ITV series: Scott & Bailey, Murder She Wrote and others, generically branded as 'Mystery Dramas.'

 

Shot in a stylish, live-action series of ultra-close-ups, we devised the DESSERT MYSTERY creative, to link the idents with Mystery Dramas. We wanted to convey that making a dessert with Carte D'Or at its centre was 'no mystery.' We developed this into a mini-visual 'hinted' narrative about quickly creating a simple last minute pudding, using a range of tightly framed dessert preparation shots.