ASTON MARTIN GT12

Aston Martin

CREDITS

 

DIRECTOR

Dan Constantinou

 

AGENCY

Fin London

 

PRODUCER

Paul Denchfield

 

CREATIVES

Dan Constantinou

Paul Denchfield

 

BRIEFING

 

Following its hugely successful N430 track-inspired product, Aston Martin set about the launch of its fastest-ever road-going car: the GT12.

 

Fin was commissioned to produce an attention-grabbing promotional film for these £250k limited-edition grand-tourers, based on the GT3 series. Significantly, the film would be used to launch the car at that year's Geneva Motor Show - whetting appetites for fans and journalists alike.

 

Production took place over a period of 2 days at the world-renowned Silverstone race circuit. Fin's creative involved unprecedented access to film within the pit garages, where the car's racing heritage would be established. Using a combination of tracking shots and car-to-car filming, great care was required as we were working with the only working version of the car prior to launch.

 

During our in-house post-production, 3D volumetrics in Houdini were used to create smoke effects - added to the 4K  RED plate shots. The finished film was one of the first to be graded in our brand-new Baselight system, adding a high-end polish.

 

The final film was shown to great acclaim at the Geneva Motor Show launch, before going out onto Aston's social media platforms and global dealerships.

GT12 in production
GT12 in production

AM GT12, Silverstone
AM GT12, Silverstone

GT12 in production
GT12 in production

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