BRIEFING

With our long relationship continuing, Aston Martin briefed Fin to create a celebratory film for its centenary celebration in 2013. The film was to be targeted at a global audience, telling the story of Aston's past 100 years, along with its brand values and what the next century might hold. Using only pre-recorded and archive footage, the story had to be told within a 2-minutes, highlighting iconic cars past and present.

Dealing with mixed format archive material, at varying frame sizes, we were adamant to avoid a standard cut-together timeline edit with back-to-back footage. So we came up with the concept of the 'time blend'. This allowed us to move through the company's history in different sections, mixing modern racing cars with those from the past, as well as skilled car-crafting from yesteryear - still a big part of the company today. Without the use of text headlines or voiceover, the pictures had to tell their own story, with a highly evocative music track to guide us through the journey.