Goldenlay Omega 3 Eggs
- Noble Foods
- Springetts
- Commercial
- GMTV / Daybreak
- 2008
- Darian Weir
- Tim Graham
- Traditional
Our brief
To bring storyboards, created by Goldenlay’s packaging design agency, Springetts, to life, through casting, music and great animation. To also convey the serious health benefits of the brand.
Our approach
2-fold: Director Darian’s charming, line-drawn animation went swimmingly, following the linear journey of a heart-tattooed Goldenlay egg from hen to breakfast table. But producer Tim faced an altogether different trip – a stupendous month-long battle with Clearcast to get the spot on air…
In production
A children’s choir were initially recorded at Fin Tune to sing the backing track, but with new Clearcast rules concerning advertising to children this proved problematical – and instead a multi-tracked 16-year old soprano, was the only way to capture the desired nursery rhyme feel.
Meanwhile a lengthy scientific process of proving Goldenlay’s health claims for Omega 3 to the Advertising Authority ensued – right down to providing hens’ feed data from specific farms for Clearcast’s nutritionist to rubber stamp. Fin won through in the end, though, and the campaign was a delight for Mums and kids alike.
